The technology acceptance model for digitalised logistics in low-income countries: The case of Ethiopia

Digitalisation is transforming logistics operations worldwide. However, low-income countries continue to face significant barriers to adoption, including limited infrastructure and resources. In Ethiopia, supply chains remain inefficient due to inadequate technological integration. The technology acceptance model (TAM) has been used by several researchers to explain the usage and adoption of technologies. However, this framework has rarely been applied to digital logistics in the context of low-income countries. This study empirically investigated the intention of stakeholders in Ethiopian supply chains to adopt digital technologies using a modified version of TAM. Data were collected through an extensive survey of logistics professionals. The results indicated that, beyond perceived usefulness and ease of use, external factors such as infrastructure availability, human resource capacity, technological accessibility and supportive policies, significantly influence stakeholders' intention to adopt digital technologies. The study emphasises the importance of awareness-raising initiatives and the development of digital strategies to support successful digital transformation in low-income countries. These findings offer valuable insights for policymakers and practitioners seeking to better understand the relationship between technology adoption, user perceptions and enabling conditions.