Arctic science and tourism in Svalbard-two sides of the same coin?

How independent is science from tourism? How come that they are often found alongside each other in many parts of the world, and what does this mean? We look at this in High Arctic Svalbard, a clear hotspot for science and tourism. We find that what drives both enterprises to the archipelago is the desire for exploration and experience. By presenting how science and tourism co-evolve throughout time, and how large-scale factors keep them together, we argue that science and tourism are deeply intertwined and can potentially be seen as two sides of the same coin. We therefore call for recognition of their interdependence when working towards sustainable Arctic futures.